Responsibilities

• Partner primarily with clients and agencies in CPG space to provide sound measurement strategy that can lead to better understanding of business performance on the platform
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
• Leverage both first party and third party measurement solutions to measure the impact TikTok media on advertisers' business
• Analyze data to develop advanced analytics projects and tests tailor-made for clients to prove that TikTok work
• Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Requirements

• 5+ years of experience with digital advertising or large marketing-related organizations
• Relevant bachelor’s degree in a quantitative field
• CPG (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience
• Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction enviornment
• Practical experience operating within data for an at-scale business
• Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency
• Ability to work effectively, deploy consistent quality, prioritize strategically and provide guidance on what decisions should be made is a must-have skill

Preferred

• Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
• Experience with advertising agencies or complex marketing data-driven organizations preferred
• A track record of inferential problem-solving through experimental design and analytical methods
• A track record of driving client decisions with clear communication and team collaboration
• Experience with executing custom analytical work where SQL and R are a plus
• Familiarity and experience within privacy-first innovation for measurement systems a plus

Benefits

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.