Responsibilities

• Develop a marketing playbook that uses client’s existing channels to drive patient and physician engagement post-sale, including audience-specific messaging and personas.
• Build a framework for capturing and analyzing measurable customer outcomes and packaging them into proof points for marketing and sales.
• Work with Product Marketing Manager to implement AI-enabled competitive intelligence gathering and analysis.
• Help deepen and refine buyer personas to support messaging and positioning work. This may include analyzing and surfacing actionable insights from pre-and-post sale conversations.
• Create sales enablement materials including short collateral and decks. This may include account-specific collateral that requires ABM research into specific organizations, stakeholders and their priorities, and relevant market context.
• Collaborate with Demand Generation Manager to build and execute ABM campaigns, including the use of AI tools to automate and accelerate personalization.

Requirements

• Must be currently enrolled in or pursuing a Master’s Degree at an accredited University or College
• Experience in marketing (B2B, B2C, or B2B2C)
• Prior internship work experience
• Interest in healthcare, AI, or technology-driven business
• Ability to thrive in a fast-paced, ambiguous environment
• Strong analytical, organizational, and problem-solving skills
• Demonstrated leadership, initiative, and collaboration skills

Preferred

• MBA candidate with focus on marketing and/or healthcare
• Strong project management skills
• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.