Responsibilities

• Tech Stack Strategy & Agentic Personalization Vision
• Stack Evolution & Evaluation: Continually evaluate emerging MarTech tools, platforms, and architectures to build a scalable engine capable of supporting next-gen, agentic 1:1 personalization.
• AI & Decisioning Integration: Collaborate with Data Science and Engineering teams to integrate AI/ML models into the real-time marketing loop, connecting audience triggers with smart decisioning logic across channels.
• Strategic Roadmap Development: Translate business strategies into a future-proof MarTech engineering roadmap that balances rapid delivery with long-term platform scalability.
• Build & Deploy Journeys: Lead the hands-on technical design, build, and enablement of real-time marketing (RTM) use cases, customer journeys, and behavioral triggers using Adobe Experience Platform (AEP / RTCDP / AJO) or similar real-time marketing engines.
• Profile & Data Orchestration: Define and maintain schemas, identity namespaces, and profile merge policies to ensure real-time profile orchestration is clean, scalable, and actionable.
• Operational & Platform Health: Actively monitor dataflow health, ingestion patterns, and technical latency, proactively resolving bottlenecks before they impact real-time customer experiences.
• Lead Delivery Squads: Lead technical execution pods through iterative Agile delivery cycles, establishing technical standards and maintaining a high standard of execution excellence.
• Translate Strategy to Execution: Serve as the technical liaison between business strategists, IT, and security teams—translating complex strategic ambitions into clear technical requirements and backlog items.
• Executive Narratives: Own the creation of clear, visual technical narratives and executive-level decks that explain the "how" and "why" behind MarTech architectural decisions.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience
• Six or more years of MarTech Architecture and Evaluation Experience, including evaluating technology platforms, analyzing technical debt, and designing scalable architectures to support real-time marketing and AI/ML model integration.
• Experience creating a strategy for how modern AI, machine learning, and agentic automation fit into the future of omni-channel customer experiences.
• Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe (AEP, RTCDP, AJO) or modern real-time marketing tools.
• Experience translating dense, complex technical architecture into clean, visually engaging presentations for leadership and cross-functional stakeholders.
• Experience guiding technical pods or cross-functional delivery teams through high-velocity Agile delivery cycles.
• Six or more years of hands-on engineering experience with AEP/RTCDP with everyday work with XDM schemas, Identity Service, Profile Service, and Destination connectors.

Preferred

• Experience with digital analytics, latency optimization, and measuring the ROI of real-time marketing activations.
• A "Health-First" Mindset: Proven experience in maintaining the stability and performance of large-scale enterprise data platforms.
• Experience leading cross-functional teams to deliver complex, data-driven technology projects.
• Experience in a CoE model where you set standards for others to follow.
• Background in large-scale data migrations or platform transformation