MarTech Strategist - Senior Associate

Birmingham, AL (On-site)

$77K/yr – $202K/yrSenior Level2+ years expFull time

Posted 3 days ago

Job Summary

Own and drive end-to-end marketing programs that boost brand visibility and customer engagement across campaigns, CRM-driven relationships, digital merchandising, and cross-functional promotions.

  • Oversees campaign performance analysis and optimization
  • Manages CRM-driven customer relationships and service processes
  • Partners with cross-functional teams on promotional strategies and content plans

Job Description

Responsibilities

  • Developing and implementing marketing strategies to enhance brand visibility and customer engagement
  • Conducting campaign performance analysis to optimize marketing initiatives and drive business transformation
  • Utilizing CRM software to manage customer relationships and improve service management processes
  • Collaborating with teams to create and execute promotional strategies that align with business objectives
  • Analyzing customer needs to inform product positioning and marketing campaign development
  • Leading digital merchandising efforts to increase product visibility and conversion rates across online platforms
  • Managing marketing operations to validate efficient execution of marketing plans and strategies
  • Prospecting potential clients to expand business opportunities and foster customer loyalty
  • Creating content marketing plans to attract and retain target audiences through various channels
  • Developing pricing strategies to enhance revenue stream diversification and market positioning

Requirements

  • At least a Bachelor's degree
  • At least 2 years of experience

Preferred

  • Demonstrating skills in marketing operations and strategy development
  • Utilizing CRM software to enhance customer relationship management
  • Excelling in campaign performance analysis and marketing initiatives
  • Developing brand strategy and product positioning for market impact
  • Engaging in digital marketing and social media strategies
  • Analyzing customer needs to drive business transformation and growth

Benefits

  • PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more.
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At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

London, England, GB
287K employees (3,380 in marketing)
73% recommend to a friend
85% CEO approval

Salaries

Posted range

$77K/yr – $202K/yr

Taken straight from the job posting.

See all PwC salaries

Traffic Signals

Monthly Visitors
5.3M
Traffic Source Mix
Search
45.7%
Direct
42.6%
Referral
8.6%
Social
1.6%
Paid
1.3%

Headcount Trend

Current headcount: ~291.7K

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MarTech Strategist - Senior Associate

PwC · Birmingham, AL · On-site