Responsibilities

• Assist in the implementation and maintenance of solutions within Salesforce Marketing Cloud and Sales Cloud, and our SMS Platform.
• Support data hygiene efforts, including list cleaning, contact management, data ingestion, etc.
• Perform campaign analysis to assess performance, uncover insights, and make recommendations for optimization.
• Help identify and build target audiences for personalized and effective campaign delivery.
• Support project management tasks and coordination between stakeholders.
• Create and integrate Formstack forms and workflows to streamline user data collection and processing.
• Contribute to customer profile unification efforts to enable a more seamless and personalized brand experience.
• Assist with building out the SMS subscriber list and engagement initiatives.
• Identify cross-channel trends and engagement behavior.
• Other duties and projects as assigned.

Requirements

• Ability to work and report to the Indianapolis office five days per week.
• Basic understanding of consumer engagement efforts.
• Knowledge of data tables, object, fields, and data integrity
• Basic knowledge of email, SMS, and push notifications.
• Exposure to Salesforce (Marketing Cloud, Sales / Service Cloud, Trailhead).
• Organized and highly self-motivated.