Martech Manager at Salon Lofts | USA | $85K/yr – $125K/yr

Salon Lofts

Martech Manager

USA (Unknown)

$85K/yr – $125K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the HubSpot-driven marketing tech stack for a multi-brand network, turning CRM data into actionable nurture, outreach, and measurement with cross-functional governance.

HubSpot ownership: Own CRM/Marketing Hub across Salon Lofts and 300+ locations, with centralized lifecycle, segmentation, and reporting.
Multi-channel ops: Build and run 1:1 SMS and mass messaging while ensuring deliverability and compliance.
Analytics & governance: Lead tracking, data hygiene, attribution standards, and cross-team dashboards for Sales, Marketing, and Loft Owner Success.

Job Description

Responsibilities

HubSpot Platform Ownership: Own the HubSpot CRM/Marketing Hub as the primary system developer across Salon Lofts.
Build, maintain, and optimize automated nurture workflows, lead scoring, lifecycle stage management, and contact segmentation.
Establish & optimize the methods for marketing & sales outreach including mass communications, drip campaigns, and transactional messages — ensuring deliverability, opt-out compliance, and brand consistency.
Own contact list management, workflow execution, data hygiene (i.e. De-Dupes), and opt-outs.
Build and maintain HubSpot reporting dashboards for Sales, Marketing, and Loft Owner Success stakeholders.
Manage HubSpot portal settings, user permissions, and integrations configuration.
Manage any transition from existing products into HubSpot-centered integration and execution.
Multi-Channel Marketing Operations: Own the SalesMsg platform for 1:1 SMS marketing and mass text operations at store and market levels.
Configure and maintain message visibility and reporting for business stakeholders (Loft Owner Success, Market Leaders).
Oversee NPS surveys, migration from Qualtrics to HubSpot, including survey design, delivery logic, and reporting.

Salon Lofts

Salon Lofts is an innovative salon suite rental concept that relentlessly champions beauty entrepreneurs to succeed with confidence, as the go-to expert in building thriving independent businesses. With over 7,000 independent beauty professionals and 275+ locations nationwide, we provide modern, customizable spaces for a wide range of beauty entrepreneurs—from hairstylists and estheticians to nail technicians, massage therapists, and more.What sets Salon Lofts apart is our 100% Corporate-Owned Model, ensuring superior consistency and quality across all locations. This model allows us to provide exceptional support and seamless experiences, giving independent beauty professionals the confidence they need to grow their businesses.Our brand promise is to be the unwavering support system that helps beauty professionals unlock the true freedom of salon ownership. We offer not only beautiful, private loft spaces, but also an inclusive community, cutting-edge tools, personalized 1-on-1 coaching, and educational resources tailored to meet the needs of independent beauty professionals across all specialties. Whether through marketing support, business development tools, or exclusive partnerships, Salon Lofts is dedicated to equipping Loft Owners with everything they need to thrive.At Salon Lofts, independence meets opportunity. Join us in redefining what it means to be your own boss in the beauty industry, while experiencing the freedom, flexibility, and benefits of owning your salon business on your terms.For more information, visit http://salonlofts.com.

Founded in 2003

914 employees (214 in marketing)

salonlofts.com