Martech Lead at FSAStore.com | USA | $130K/yr – $160K/yr

FSAStore.com

Martech Lead

USA (Remote)

$130K/yr – $160K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive a scalable MarTech architecture and CDP-driven personalization for Health-E Commerce, coordinating data engineering and cross-functional teams to activate audience data across channels.

Own end-to-end design of MarTech architecture and CDP strategy across websites, email, and social channels.
Must-have: Deep MarTech stack experience (Tealium, GCP, Kafka) and CDP expertise.
Standout: Collaborative, cross-team delivery with data engineering and UX involvement.

Job Description

Responsibilities

Design and implement a robust media marketing architecture for new and existing customers
Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across channels (website, email, social media)
Design and implement real-time personalization strategies across various channels (online and offline)
Integrate real-time data streams to deliver personalized experiences
Partner with Data Engineering to design and integrate rules-based and machine learning-based personalization models
Design and implement a CDP strategy, including data ingestion & orchestration, segmentation & profiling, and data activation to downstream systems
Design and implement a robust prospect data store with data acquisition/enrichment, data quality and hygiene, and privacy considerations
Design and implement a scalable MarTech Solution in collaboration with Site Engineering and Data Engineering teams
Work closely with marketing, business, cross IT Teams and UX teams to understand data needs, events to be captured, and use cases
Facilitate communication and knowledge sharing across stakeholders
Demonstrate deep understanding of MarTech stacks and CDPs, and apply to architecture and implementation

Requirements

Deep understanding of MarTech stacks, such as Tealium, Google Cloud Platform, Kafka
Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP)
Strong understanding of data integration, data warehousing, and data pipelines
Proficiency in SQL and NoSQL databases
Experience with cloud computing platforms (Google Cloud Platform)