MarTech Digital Operations Analyst

Plano, TX (On-site)

$89K/yr – $105K/yrMid Level2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-functional intake and translation of business needs into actionable use cases for a RED360 platform, connecting brand, data, and MarTech teams to drive data-activated audience workstreams.

  • Operational Bridge: Own the intake, documentation, and backlog readiness that feeds product, engineering, and analytics across multiple restaurant brands.
  • Requirement Translation: Map business needs into user stories and acceptance criteria while surfacing risks and dependencies early.
  • Cross-Functional Collaboration: Facilitate workshops, track decisions, and keep stakeholders aligned on delivery progress and blockers.

Job Description

Responsibilities

  • Support intake and documentation for RED360 use cases and requirements with brand stakeholders across KFC, Taco Bell, Pizza Hut, and Habit Burger.
  • Gather and organize business and technical requirements related to customer data, audience activation, measurement, analytics, and MarTech capabilities.
  • Help facilitate discovery sessions and cross-functional workshops by preparing materials, capturing notes, documenting decisions, and tracking follow-ups.
  • Analyze incoming requests against established intake criteria, delivery processes, known dependencies, and platform capabilities.
  • Partner with Product Management, Engineering, Analytics, and senior team members to clarify requirements and prepare use cases for review.
  • Identify ambiguity, risks, or competing stakeholder needs and escalate appropriately to product or technical leads for decision-making.
  • Translate approved business requirements into clear user stories, acceptance criteria, process documentation, and delivery inputs.
  • Support backlog readiness by ensuring requirements are complete, organized, and aligned to established quality standards before sprint planning.
  • Coordinate planning inputs, dependency tracking, release readiness activities, and status updates across delivery teams.
  • Track delivery progress, open issues, risks, and action items, escalating blockers to product, program, or technical leads as needed.

Requirements

  • 2+ years of experience in product operations, business analysis, MarTech, digital product delivery, customer data platforms, analytics, consulting, or a related field.
  • Experience supporting cross-functional initiatives, requirements gathering, process documentation, or delivery coordination.
  • Working knowledge of Customer Data Platforms, audience activation, customer analytics, digital marketing, or MarTech ecosystems.
  • Strong organizational skills with the ability to manage details, track dependencies, and follow through on action items.
  • Strong written and verbal communication skills with the ability to explain business and technical information clearly.
  • Experience working with Product, Engineering, Analytics, Marketing, Operations, or Technology teams.
  • Ability to work independently on moderately complex assignments while escalating new or more complex issues appropriately.

Preferred

  • Experience with Treasure Data or similar Customer Data Platform tools.
  • Experience supporting audience activation, segmentation, lifecycle marketing, personalization, or measurement use cases.
  • Familiarity with Agile delivery practices, user stories, acceptance criteria, backlog management, or sprint planning.
  • Experience creating process documentation, stakeholder communications, dashboards, or operational reporting.
  • Experience working in restaurant, retail, consumer, loyalty, or digital commerce environments.
Yum! Brands logo

Yum! Brands

4.0 Glassdoor

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

Founded in 1997
Louisville, Kentucky, USA
7.5K employees (436 in marketing)
79% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
958.3K
Traffic Source Mix
Search
31.7%
Direct
51.5%
Referral
12.9%
Social
2.9%
Paid
1%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
297 (4% of company)
Median Career Experience
19.5 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$3.5B
Last Raise
$1.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Debt • $2B

Recent News