Responsibilities

• Evaluate the current CJA implementation with fresh eyes — data model, connection health, instrumentation gaps, and whether the platform is answering the business questions it should be.
• Architect the connection between CJA and the incoming CDP so buyer journey analysis is built on unified, resolved identity data rather than fragmented signals.
• Ensure CJA reporting outputs actually reach and influence the stakeholders who need them, with governance and quality standards that marketing and leadership can trust.
• Lead the full vendor evaluation — defining requirements, assessing the landscape (composable architectures like Hightouch and Segment alongside packaged solutions like Adobe Real-Time CDP), running proof-of-concept work, and delivering a recommendation with the business case to back it.
• Design the data model, identity resolution strategy, and audience activation framework that will underpin account-based marketing, buyer journey personalization, and demand generation programs.
• Own implementation governance — working alongside implementation partners and data engineering to get it built correctly the first time.
• Establish the integration patterns connecting the CDP to CRM (Dynamics 365), marketing automation, intent data, and analytics — so data flows cleanly across the stack rather than pooling in silos.
• Assess the journey orchestration landscape in the context of RSM’s existing stack — evaluating how well AJO integrates with AEP and CJA versus alternatives, and making a recommendation grounded in architecture fit, not just feature lists.
• Design the journey architecture that connects CDP audiences to real-time, cross-channel experiences — so a prospect’s behavior in one channel triggers a coordinated, relevant response across email, web, paid, and direct outreach rather than a batch-and-blast sequence.
• Define the decision logic, suppression rules, frequency caps, and personalization tokens that turn a journey tool from a glorified email sender into a genuine orchestration engine.

Requirements

• 10+ years in Martech, marketing data platforms, or marketing operations in a B2B enterprise environment — with demonstrable experience making architectural decisions, not just executing them.
• Proven experience evaluating and selecting technology platforms — you’ve run a vendor assessment before, you know how to see past the demo, and you’ve lived with the consequences of a decision.
• Hands-on familiarity with the CDP landscape, whether composable (Hightouch, Segment, ActionIQ) or packaged (Adobe Real-Time CDP, Salesforce Data Cloud, or similar), including real understanding of data modeling, identity resolution, and audience activation.
• The ability to architect across a multi-platform stack — connecting CDPs, CRMs, analytics tools, and data infrastructure into something that actually works together.
• Strong command of B2B data concepts: account hierarchies, lead-to-account matching, intent data, firmographic enrichment, and ABM audience frameworks.
• Enough stakeholder credibility to influence senior leaders on technical decisions without needing organizational authority to do it.
• Bachelor’s degree in a relevant field; advanced degree a plus.

Preferred

• Direct experience with Adobe Experience Platform and/or Adobe Customer Journey Analytics — you know where the bodies are buried.
• familiarity with Microsoft Dynamics 365 and how it behaves as a data source and activation destination.
• Exposure to composable CDP architecture, reverse ETL, and data warehouse-native marketing stacks.
• Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
• Background in marketing analytics or buyer journey measurement — you understand what the data is ultimately supposed to enable.

Benefits

• At RSM, we offer a competitive benefits and compensation package for all our people.
• We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.
• Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.