DTCC

Marketing Web Platform & Analytics Analyst

Tampa, FL (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead web experience optimization and AI-enabled insights for DTCC’s digital programs, coordinating UX/marketing/tech to improve journeys and conversions.

  • Own day‑to‑day website operations tickets, QA, and standards.
  • Must-have: Minimum 3 years of related experience.
  • Standout: AI-powered agents for performance reporting and personalization.

Job Description

Responsibilities

  • Support day‑to‑day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
  • Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high‑quality experience across pages, journeys, and audiences.
  • Design, configure, and support AI‑powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
  • Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
  • Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
  • Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders
  • Analyze digital performance across web and related channels to identify trends and improvement opportunities.
  • Build and maintain dashboards and reports that transform data into actionable insights.
  • Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
  • Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
  • Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
  • Stay current on AI, digital experience optimization, and analytics tools and trends.

Requirements

  • Minimum 3 years of related experience
  • Bachelor’s degree preferred or equivalent experience

Preferred

  • Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
  • Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
  • Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
  • Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
  • Strong communication skills to translate insights and technical concepts for non-technical stakeholders.

Benefits

  • Competitive health and life insurance and well-being benefits, based on location
  • Pension / Retirement benefits
  • Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
  • DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).