Responsibilities

• Design, build, and maintain marketing and campaign web experiences, including landing pages, funnels, and ecommerce pages, in alignment with brand, campaign, and revenue objectives
• Translate marketing strategy and campaign requirements into scalable, functional web and ecommerce implementations that support rapid testing and iteration
• Establish and maintain technical patterns and workflows for funnel development, offer sequencing, and campaign execution across free, paid, and donor-supported models
• Configure, support, and maintain ecommerce platforms and related services (e.g., Shopify, Google Merchant Center) to ensure reliable operation and accurate data flow
• Design, implement, and maintain marketing analytics, tracking, and attribution frameworks, including UTMs, dashboards, and reporting integrations
• Support conversion rate optimization (CRO) initiatives by implementing testing frameworks, performance enhancements, and technical improvements across marketing web properties
• Provide technical support for SEO initiatives, including page performance, site structure, and implementation of optimization best practices
• Support and maintain email marketing and automation integrations (e.g., Klaviyo), ensuring accurate attribution, deliverability considerations, and integration with ecommerce and analytics systems
• Partner closely with Marketing, Design, and Content teams to assess feasibility, recommend implementation approaches, and deliver effective campaign execution
• Maintain documentation, standards, and processes related to marketing web systems, integrations, and deployments to support continuity and scalability

Requirements

• Bachelor’s degree in web development, marketing technology, computer science, or a related field, or equivalent professional experience
• Demonstrated professional experience building and maintaining marketing-focused web, ecommerce, and analytics systems
• Experience with ecommerce platforms, marketing automation tools, and analytics systems
• Strong proficiency in web development for marketing and ecommerce environments
• Ability to exercise independent professional judgment in selecting tools, approaches, and implementation methods
• Strong collaboration and communication skills when working with cross-functional marketing teams
• Attention to detail, documentation, and process discipline in revenue-impacting systems

Benefits

• 401(k) with employer contribution
• Health, Dental, AD&D & Life insurance
• Paid time off and sick leave
• Parental leave benefits after 3-year tenure
• Messenger will pay for renewal of certifications and required continued education