Marketing Web Developer

Irvine, CA (On-site)

$62K/yr – $84K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end front-end measurement and optimization stack for marketing pages, aligning analytics, consent, and testing to drive conversion lift across paid and organic channels.

  • Lead tracking and analytics: GA4, Pixel/CAPI, GTM/Tealium with full-funnel attribution across platforms.
  • Collaborate on lead-gen funnels and A/B testing to improve forms, pages, and dynamic content.
  • Ensure consent flows, data integrity, and proactive QA across regions and devices.

Job Description

Responsibilities

  • Develop, maintain, and optimize marketing pages (e.g., landing pages, lead forms, product detail pages).
  • Implement responsive, accessible, and conversion-optimized UI using modern web technologies (HTML, CSS, JavaScript, Bootstrap, React, jQuery).
  • Troubleshoot bugs, maintain cross-browser and device compatibility, and ensure fast page load times.
  • Own all tracking implementation across website and landing pages, including GA4, Meta Pixel, CAPI (Conversions API), and other third-party platforms (e.g., Google Tag Manager, Tealium iQ, Tealium EventStream).
  • Ensure event-level accuracy and full-funnel attribution is working properly across platforms. (FullStory, GA4)
  • Conduct regular QA on analytics implementations, lead forms, and integrations to ensure data integrity.
  • Collaborate with the marketing team to build and iterate on lead gen funnels, custom forms, and campaign landing pages.
  • Integrate with marketing automation tools (e.g., HubSpot, Salesforce, Zapier, or similar).
  • Support A/B testing, personalization, and dynamic content features. (VWO, AB Tasty, or Similar)
  • Troubleshoot tracking issues across paid media channels (Google Ads, Meta, etc.).