Marketing Visual Design Lead

San Francisco, CA (Hybrid)

$95K/yr – $150K/yrSenior Level7+ years expVolunteer

Posted 2 weeks ago

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Own brand identity systems and guide visual storytelling across channels while aligning cross-functional teams on design-driven campaigns.

Brand systems ownership: Develop and maintain identity guidelines and visual language.
Visual storytelling leadership: Direct social, print, digital and environmental content and campaigns.
Cross-functional alignment: Partner with multidisciplinary teams to drive project objectives and ensure cohesive brand execution.

Develop and maintain brand identity systems and design guidelines.
Create compelling visual content for various platforms, including print, digital, and environmental mediums.
Lead and manage visual communication and social media marketing strategies.
Collaborate with multidisciplinary teams to guide project objectives and ensure alignment with team goals.
Utilize advanced graphic design skills to create logos, icons, symbols, and UI/visual design systems.
Drive advertising and marketing campaigns, focusing on brand storytelling and strategic possibilities.
Art direct photo, video, and layout projects, ensuring high-quality visual storytelling.
Design marketing collateral, including brochures, digital and social ads.
Assist our business development teams with storytelling materials; decks, event materials, landing page design, email newsletters, etc.
Lead the development and execution of the Global Brand team’s visual communications strategy.

5-7 years minimum of professional experience in brand communications and visual design related to marketing.
1-2 years of project management experience with multidisciplinary teams.
Experience with digital design tools including Figma, Adobe Photoshop and Illustrator.
Experience in digital user experience design; lightweight front-end website design, email newsletter layouts, etc.
Excellent storytelling and engagement knowledge, with expertise in LinkedIn and Instagram.
Advanced graphic design and branding experience, with a strong sense of layout, color, and typography.
Proven ability in creating brand identity systems, designing logos, publication design, and art direction.
Strong self-starter who can initiate and manage projects autonomously.

Experience with moving image design tools including Adobe After Effects and Premiere
Experience with brand reputation monitoring and public relations.
Experience with verbal brand identity work.
Knowledge of various publishing platforms, monitoring tools, and digital analytics.
Experience with HubSpot, Webflow, Slack, Airtable.

Health Benefits: Vision, Dental, Healthcare
Financial Benefits: 401K matching
Family & Caregiving: Parental Leave, Adoption Assistance, Fertility Assistance, Transgender Medical Assistance, Breastmilk shipment, Back-up/Dependent Care, Pet Insurance
Other Benefits: Flexible Work, Flexible Time Off, Paid Holidays, Annual Education Stipend
Commitment to Diversity