Responsibilities

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.
• Own the evolution of the Pega Decisioning platform, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.
• Deep-dive into the technical depth of Pega Decisioning to ensure the business logic is built with precision and scalability.
• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.
• Understand core Pega out of the box functionality and how to best leverage to ensure scalability of the platform.
• Experienced in navigating the Adobe ecosystem (or other MarTech tools) to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.
• Own the creation of high-impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization-wide alignment.
• Serve as a "storyteller of logic," taking hours of technical execution and distilling it into clear, strategic impact to inform senior and executive leadership.
• Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and the "how" of our decisioning engine.