Responsibilities

• The Marketing & Sales Technology Specialist owns the technology, automation, reporting, and digital infrastructure that powers our go-to-market efforts.
• This role sits at the intersection of marketing, sales, and operations.
• You'll manage our website, CRM, marketing automation, lead lifecycle, sequence creation, reporting, and technology integrations while partnering closely with Marketing and Sales to improve lead generation, pipeline growth, and operational efficiency.
• The ideal candidate enjoys both strategic thinking and hands-on execution.
• To be successful, you must be naturally curious, data-driven, and a systems thinker. One day you may be optimizing website conversions, the next building a HubSpot workflow, creating executive dashboards, or improving CRM data quality.
• This role exists to help marketing and sales achieve goals.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or a related field (or equivalent professional experience).
• 3–5 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Sales Operations, CRM Administration, or a similar role.
• Must reside in the Pacific or Mountain Time Zone and be available during Pacific business hours.
• Must be comfortable with using AI to optimize your strategic thinking and improve work outcomes.
• Hands-on experience administering HubSpot CRM, including workflows, automation, forms, lists, reporting, and dashboards.
• Experience managing WordPress websites, including content updates, landing pages, UX improvements, and SEO best practices.
• Experience building and optimizing digital marketing campaigns, including email marketing, paid media, lead capture, and marketing automation.
• Experience managing lead lifecycle processes, including lead routing, segmentation, qualification, and CRM data management.
• Strong analytical skills with experience creating dashboards, reports, and KPIs that drive business decisions.
• Experience interpreting marketing, sales, and website performance data to identify trends and optimization opportunities.

Preferred

• HubSpot Marketing Hub and/or Sales Hub certifications.
• Experience creating selling sequences.
• Experience with Apollo, Alta, or similar sales engagement and prospecting platforms.
• Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Experience managing LinkedIn Ads and Google Ads campaigns.
• Experience with WordPress hosting platforms such as WP Engine and domain management through GoDaddy.
• Experience with Yoast SEO or other SEO optimization tools.
• Extensive experience using AI platforms to enhance work outcomes.
• Comfortable working with project management software such as Asana, Airtable, etc.
• Experience in a B2B professional services, technology, SaaS, or agency environment.