Responsibilities

• Bring your technology and data management acumen to oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
• Leverage your attention to detail to lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
• Utilize your training and communications skills to develop and deploy training videos and materials for the CRM system to increase attorney/legal assistant engagement tracking contacts, interactions, and business development activities.
• Apply your digital marketing knowledge to evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive.
• Demonstrate your commitment to continuous learning by staying current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices.
• Employ your event experience to manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
• Apply your analytical abilities to track, report on, and assess website data to create actionable business development initiatives.
• Utilize your project management capabilities to maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
• Utilize your Excel skills to sort and upload bulk data into CRM.
• Harness your research background to evaluate and recommend new marketing technologies to enhance business development and branding efforts.

Requirements

• Minimum 2 years of marketing technology experience required.
• A demonstrable understanding of website analytics, SEO, AI tools, and data management best practices