Marketing Technology Manager at Varsity Brands | Muskingum County, OH

Varsity Brands

Marketing Technology Manager

Muskingum County, OH (Hybrid)

Salary Not AvailableMid Level5+ years expOther

Posted 4 months ago

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Job Summary

Drive the marketing tech stack, data governance, and analytics to enable revenue-driven campaigns.

Must-have: Hands-on CRM/marketing automation experience (e.g., Salesforce).
Standout: Build dashboards and attribution models across teams.

Job Description

Responsibilities

Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
Oversee system upgrades, enhancements, and technical implementations.
Maintain documentation of system architecture, workflows, governance standards, and data structures.
Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
Own marketing data integrity, governance, and compliance with applicable privacy regulations.
Support the marketing team with audience segmentation for campaign execution
Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake
Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.

Requirements

Bachelor’s degree in Marketing, Information Systems, Business, or related field.
5 or more years of experience in Marketing Technology, Marketing Operations, or related technical roles.
Hands-on experience administering CRM and marketing automation platforms, preferably Salesforce and related tools.
Experience supporting both B2B and consumer marketing environments preferred.
Experience designing and managing customer lifecycle frameworks, attribution models and demand generation enablement processes.
Strong understanding of marketing data architecture, integrations, APIs, and reporting frameworks.
Proven ability to manage technical implementations and cross-functional initiatives.
Strong technical and operational execution capabilities.
High attention to detail with a focus on system reliability and data accuracy.
Analytical mindset with the ability to translate data into actionable insights.

Preferred

Experience with Snowflake
Exploration and implementation of AI-driven segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.

Benefits

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

Varsity Brands

3.9 Glassdoor

Varsity Brands elevates the student experience- in Sport and Spirit.We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

Founded in 1974

Dallas, Texas, USA

4.9K employees (359 in marketing)

www.varsitybrands.com

73% recommend to a friend

74% CEO approval