Responsibilities

• Own and evolve the Marketing Automation ecosystem to ensure platforms are fully integrated, scalable, and continuously aligned to business needs
• Proactively research potential solutions and build compelling business cases for new system acquisitions or technology enhancements
• Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users
• Manage vendor relationships, contracts, and platform performance
• Tracks AI developments relevant to Marketing operations and proactively surfaces opportunities to the team
• Establish and enforce governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies
• Collaborate closely with other departments to ensure high-quality data inputs, seamless data flow and effective data management practices across the organization
• Develop and maintain a QA process for all automated workflows and campaigns before launch, including data validation, personalization logic, and compliance checks
• Translate marketing strategies into workflows, dynamic content rules, segmentation logic and triggered journeys
• Build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention

Requirements

• Bachelor's degree in marketing, marketing operations, business administration, digital marketing, or communications
• A minimum of 5 years of experience in marketing platforms, including automation tools and CRM systems.
• Experience applying AI tools to Marketing operations or Martech work – content development, data analysis, automation, and/or workflow efficiency
• Experience managing personalization technologies.
• Strong understanding of analytics, data reporting, and performance tracking across Martech solutions.
• Experience developing and executing successful marketing messaging strategies that drive business growth via Marketing Automation systems
• Demonstrates alignment with ESL’s Core Values, mission, vision, and purpose to help our community thrive and prosper

Nice to Have

• Experience managing personalization technologies
• Financial industry experience preferred, but not required
• Certification from/in a marketing automation system or CRM system
• Google Tag Manager experience
• Google Analytics experience
• Data visualization tool (e.g., Power BI, Tableau) experience
• CRM and Marketing Automation platform experience (e.g., Marketo, Salesforce Marketing Cloud, Creatio, Hubspot)

Benefits

• Comprehensive Benefits: ESL offers a competitive benefits package which focuses on providing a work life balance for all employees.
• Our benefits include robust options such as our wellness program, family assistance plan, 401k with match, paid volunteer time and Learning & Development training among many others.
• Hours: 40? (from schedule)
• Pay and Incentive Plan: Starting Salary: $114,000 Pay Range: $100,921 - $127,228
• In addition to competitive pay and benefits, we offer an annual performance-based incentive that rewards eligible employees for their contributions to our success.