Responsibilities

• Redesign Marketing Workflows
• Map current-state content production and promotional planning workflows end-to-end—briefing, concepting, asset creation, review, versioning, trafficking, and channel activation—to identify where friction, rework, and manual effort create the greatest drag.
• Design future-state workflows that shift teams from one-off, manual execution to always-on, repeatable, automated pipelines.
• Develop the operating model changes needed to support new workflows: updated roles, handoffs, standards, and accountability structures.
• Build and maintain the workflow playbooks, process documentation, and adoption resources that enable teams to work the new way.
• Define and Drive MarTech & AI Strategy
• Develop a point of view on the martech and AI stack required to transform Marketing’s content production and promotional planning capabilities.
• Evaluate tools and platforms against real workflow needs—not in the abstract—and make recommendations on selection , sequencing, and integration.
• Stay current on the AI and martech landscape, including generative AI, creative automation, DAM and content management platforms, and promotional planning technology.
• Lead the Marketing AI Task Force: set the agenda, drive cross-team alignment on priorities, and build a culture of curiosity and disciplined experimentation around AI adoption.
• Spearhead Strategic Transformation Initiatives
• Serve as the primary driver for high-priority transformation programs, including content production modernization (Content Engine) and promotional planning evolution—setting strategy, aligning stakeholders, and managing implementation.
• Define initiative scope, success metrics, and roadmaps; track progress and adjust course as needed.
• Lead cross-functional alignment across Marketing, Merchandising, Retail Media Networks, and Technology to ensure initiatives land with the right support and sequencing.
• Bring a measurable mindset: target and track outcomes such as content throughput, turnaround time reduction, manual touchpoint elimination, and team capacity freed for higher-value work.
• Partner with IT to Deliver Technical Solutions
• Define business requirements and workflow context that IT and technical partners need to build, configure, or integrate martech solutions.
• Serve as the Marketing voice in technical planning—ensuring solutions are designed around how creative and planning teams actually work , not just what is technically feasible .
• Manage vendor relationships and platform onboarding (e.g., Adobe Firefly and other martech platforms), ensuring adoption and value realization.
• Understand the downstream implications of workflow changes for media execution, personalization, and channel activation—and design with those handoffs in mind.