Responsibilities

• Lead the marketing technology stack and AI integration to support current and future strategies and ensure seamless integration with corporate tech.
• Manage MarTech roadmap implementation and ongoing platform support, enriching features to meet marketing needs.
• Own vendor relationships day-to-day, partnering with cross-functional teams (CRM, digital, research, media, in-house agency, IT, data analytics, compliance, procurement).
• Oversee marketing ops strategies, budgeting, forecasting, and resource allocation to optimize funds and technology.
• Participate in department and company-wide engagement and working norms meetings to drive constant improvement using MarTech and process solutions.
• Build training and change management to maximize adoption of MarTech tools and processes; act as feedback loop to address adoption barriers.
• Represent marketing in cross-functional prioritization, operations, and technology discussions.
• Other duties as assigned.

Requirements

• 5 years of professional experience in the MarTech domain including CRM, CDP, MMP, Analytics, and model-driven targeting.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity with ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions (CRM, ERP, CDP, etc.) and middleware platforms (Mulesoft, Apache, etc.).
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.
• Bachelor's degree in marketing, business administration, technology management, or related field OR relevant experience and/or education as determined by the company in lieu of bachelor’s degree.
• Masters degree in marketing, business administration, technology management, or related field.

Preferred

• 1 year of proven experience in using technology and AI in a marketing context.