Marketing Systems Manager at Tessera Data | San Francisco, CA | $161K/yr – $189K/yr

Tessera Data

Marketing Systems Manager

San Francisco, CA (Hybrid)

$161K/yr – $189K/yrSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive marketing tech strategy and AI-enabled automation to improve data quality, operations, and MQL-to-SQL conversion.

Own the marketing tech stack and governance for ROI across Marketo, Qualified, and Demandbase.
Must-have: 6+ years in Marketing Operations with Marketo/Salesforce and multi-channel GTM experience.
Standout: AI-first mindset with cross-functional leadership across Marketing, Revenue Systems, Sales, and Product.

Job Description

Responsibilities

Own the Marketing Tech Stack: Own the marketing technology ecosystem, developing the strategy and managing the full stack including Marketo, Qualified, and Demandbase. You will oversee vendor management, system governance, and optimization to ensure our tools deliver maximum ROI and business value.
Architect System Stability & Scalable Integrations: Manage the health and architecture of the core stack and GTM integrations, troubleshooting issues and implementing DevOps best practices, such as version control, rigorous sandbox testing, and error monitoring, to ensure operational excellence. You will replace fragile manual processes with scalable, automated solutions that ensure system uptime and maintain a "Single Source of Truth."
Drive Conversational AI & Agentic Workflows: Lead the strategic optimization of Qualified and future chat platforms. You will design and implement agentic chat workflows and AI-generated first-touch responses to dramatically improve MQL-to-SQL conversion rates and increase SDR pipeline.
Lead AI & Automation Evolution: Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey.
Data Foundation & Enrichment: Be a key stakeholder in driving trusted data for the organization, designing an enrichment engine and key governance strategies to fuel AI models and segmentation.

Requirements

6+ years of Marketing Operations or Systems experience in a B2B SaaS/Consumption environment, with a dual focus on technical administration and innovation. A mix of experience working at both high-growth startups and larger, at-scale companies is a plus.
Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, PLG, and customer lifecycle marketing.
Marketing Technology Expertise: Deep proficiency in Marketo and Salesforce is required. Experience with conversational marketing (e.g., Qualified), ABM platforms (e.g., Demandbase), and sales engagement tools is highly desired.
AI & Automation Fluency: You are an "AI-First" thinker with hands-on experience using AI tools, APIs, and integration platforms (e.g., Clay, Zapier, LLMs) to drive business efficiency and automation.
DevOps Mindset: You value system stability and documentation. You approach system changes with engineering rigor, building for the long term, testing thoroughly, and monitoring for errors.
Process Optimization: You have a relentless focus on efficiency and scale. You can analyze complex routing logic and refactor legacy processes into streamlined, automated workflows.
Project management and cross-functional partnership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and partnering across Marketing, Revenue Systems, Sales, and Product teams to drive organizational outcomes.
An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Benefits

A fast-paced and collaborative environment
Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend

Tessera Data

Tessera Data is focused on building a safer future by providing valuable, people data used to drive informed trust and safety decisions, both online and offline. Our industry-leading data is the backbone for background checks used by companies to elevate the protection of everyone they serve.Find the people data you need, when you need it with Tessera Data's extensive product lines: - Alias & Address History- Automated Criminal Records- Continuous Monitoring- Criminal Database- Driver History

Founded in 2017

Irvine, California, USA

32 employees (1 in marketing)

tesseradata.com