Responsibilities

• Collaborate with Business leaders globally to define a marketing strategy that aligns with business priorities and commercial objectives.
• Partner with Investments, Distribution, Product, Research, Portfolio Management, Regional Leadership and Corporate leadership to translate business priorities into integrated marketing strategies.
• Develop tighter commercial alignment, with marketing plans and integrated marketing programs that directly contribute to client acquisition, retention, cross-sell, product adoption, and expansion across institutional, intermediary, and retail segments globally.
• Oversee development of differentiated content and thought leadership that strengthens investment credibility and establishes market-leading positioning.
• Lead brand, advertising and sponsorship strategy aligned with Investment Management’s growth ambition, strengthening equity and recall in strategic global markets, engaging key audience segments, reinforcing differentiation, and drives choice and action.
• Establish and lead a robust product marketing capability to support and activate new product launches.
• Champion a data-driven approach to decision-making, leveraging analytics, market intelligence, client insights, and marketing technology to improve marketing effectiveness and inform strategic priorities.
• Drive the development of modern marketing capabilities, including digital, data, analytics, and MarTech strategies, to enhance client engagement and marketing effectiveness.
• Establish clear marketing attribution, measurement, and ROI frameworks that demonstrate business impact and support investment decisions.
• Manage and optimize a global marketing budget, ensuring disciplined investment decisions, resource productivity, vendor effectiveness and measurable business impact.

Requirements

• 20+ years marketing leadership experience within asset management, financial services, wealth management, or other highly regulated financial services environments.
• Proven ability to lead global marketing strategy and execution across brand, content, digital, communications, analytics, and client engagement functions.
• Experience leading large global marketing organizations, including regional and country marketing teams, shared services models, and direct and matrixed leadership structures, with demonstrated ability to operate across diverse markets and cultural contexts.
• Ability to inspire high-performing teams through a clear strategic vision, fostering alignment, accountability and results.
• Deep understanding of investment products, client segments, distribution channels, capital markets, and marketing’s role in driving commercial outcomes.
• Ability to build trusted partnerships and collaborate effectively across a diverse constituency of clients, business partners, vendors, and cross-functional stakeholders.
• Experience leveraging data, analytics, client insights, and marketing technology to shape strategy and improve effectiveness.
• Proven track record of leading organizational transformation, operating model design, and large-scale change initiatives.
• Deep expertise in marketing strategy, campaign development, execution, and the application of data and analytics to improve effectiveness and demonstrate ROI.
• Strong governance, risk, and compliance mindset within highly regulated environments.

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.