Responsibilities

• Lead Multi-Campaign Management: Oversee the planning, development, and execution of multiple concurrent marketing campaigns, ensuring seamless integration across diverse channels such as sports sponsorships, entertainment events, strategic partnerships (e.g., The Infatuation), targeted email, digital banners, social media, and digital out-of-home.
• Sports, Events, and Partnerships Focus: Drive high-impact marketing initiatives that capitalize on sports and entertainment sponsorships, firmwide events, and cross-functional partnerships to maximize brand visibility, customer engagement, and business growth.
• Strategic Collaboration: Build and nurture strong relationships with internal teams (Product, Analytics, Finance, Brand, Card, Corporate Development, DCE) and external partners (Early Warning Services, agencies, sponsorship organizations) to deliver integrated, best-in-class campaigns.
• End-to-End Campaign Execution: Manage all aspects of campaign delivery, from objective setting and business case development through creative execution, deployment, and post-launch analysis, ensuring alignment with business goals, timelines, and budgets.
• Performance Analysis & Optimization: Analyze campaign performance across channels, leveraging data-driven insights to optimize strategies, enhance customer experiences, and inform future initiatives.
• Reporting & Communication: Prepare and present regular campaign performance reports to senior leadership and stakeholders, highlighting successes, learnings, and opportunities for growth.
• Subject Matter Expertise: Serve as the primary point of contact and subject matter expert for Zelle marketing campaigns, facilitating effective communication and alignment across all stakeholders.