Responsibilities

• Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Starter & Lower Mass customer segments
• Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
• Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
• Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs
• Develop test and learn agenda by working across the cross-functional team
• Recommend solutions and testing plansto improve customer experience, focused on removing customer pain points and roadblocks specific to the Starter & Lower Mass customer segments
• Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
• Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation