Marketing Strategy Senior Associate-Consumer Bank Refer-a-Friend lead

Columbus, OH (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the enterprise referral program across products and journeys, coupling test-and-learn rigor with cross-functional leadership to drive incremental growth.

  • Growth & Incentives: Define hypotheses, pilots, and scalable offers with profitability guardrails and Finance/Analytics input.
  • Channel Expansion: Launch and optimize multi-channel growth across app/web, email, branches, and paid touchpoints with aligned targeting and measurement.
  • Governance & Stakeholder Alignment: Build consensus in a matrixed organization and translate insights into go-to-market roadmaps and KPI narratives.

Job Description

Own and optimize the enterprise referral program across products and journeys, coupling test-and-learn rigor with cross-functional leadership to drive incremental growth.

  • Growth & Incentives: Define hypotheses, pilots, and scalable offers with profitability guardrails and Finance/Analytics input.
  • Channel Expansion: Launch and optimize multi-channel growth across app/web, email, branches, and paid touchpoints with aligned targeting and measurement.
  • Governance & Stakeholder Alignment: Build consensus in a matrixed organization and translate insights into go-to-market roadmaps and KPI narratives.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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