Responsibilities

• - Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
• - Lead design and execution of complex marketing automation workflows
• - Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
• - Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
• - Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
• - Lead technical implementation of marketing initiatives, ensuring proper setup and execution
• - Develop and maintain documentation for marketing operations processes and best practices
• - Train team members on marketing technology tools and best practices
• - Develop and implement data governance frameworks to maintain high-quality marketing data
• - Create and manage data segmentation strategies for targeted marketing initiatives

Requirements

• - 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
• - SQL knowledge and experience with data manipulation
• - Strong business acumen and understanding of marketing metrics and reporting
• - Advanced expertise in marketing automation tools
• - Strong analytical skills with experience in data analysis and visualization
• - Strong understanding of marketing automation, lead management, and campaign attribution
• - Experience with web analytics tools (Google Analytics, Adobe Analytics)
• - Knowledge of data privacy regulations and compliance requirements

Preferred

• - Experience with business intelligence tools (Heap Analytics, Looker)
• - Project management experience
• - Experience with API integrations and webhook management

Benefits

• - 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• - Unlimited PTO with four weeks recommended per year.
• - Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• - Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• - $100/month education budget with more expensive items (like conferences) covered with manager approval.
• - If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.