Responsibilities

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC.
• Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements — with a focus on growing the EMEA marketable database.
• Define MQL/MQA routing rules, making modifications as the business evolves
• Debug lead and MQA routing issues, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.
• Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues.
• Track record of building and maturing operational processes — you've taken things from scrappy to scalable.
• Experience working in a high growth company, and across multiple timezones.

Requirements

• 3+ years in marketing operations at a high-growth SaaS company, with hands-on experience in both lead management and campaign execution.
• Deep working knowledge of marketing automation platforms (Marketo, Customer.io) and Salesforce — you've built programs, routing rules, scoring models, and campaign architectures in these platforms.
• Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.
• Ability to work cross-functionally with SDRs, Demand Gen, and RevOps — you're comfortable navigating stakeholder alignment across teams.
• Familiarity with email deliverability best practices and data privacy regulations
• Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements.
• Track record of building and maturing operational processes — you've taken things from scrappy to scalable.
• Experience working in a high growth company, and across multiple timezones.

Preferred

• Familiarity with Notion and its applications in business workflows.
• Experience with campaign performance reporting in tools like Hex or Tableau.
• Comfortable with SQL
• Exposure to lifecycle or product-led growth marketing operations.