Marketing Strategy Manager - Catalog

New York City, NY (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the catalog marketing footprint for selected FUGA clients, driving cross-territory campaigns, audience growth, and industry collaboration to grow share in the catalog genre.

  • Own day-to-day client marketing contact and nurture relationships across key territories.
  • Translate client objectives into coordinated internal campaigns and cross-team briefs.
  • Plan campaigns around new releases, touring, anniversaries, and cultural moments for the catalog.

Job Description

Responsibilities

  • Be a primary day-to-day Marketing point of contact for selected FUGA clients within the catalog roster, proactively maintaining and developing relationships across multiple key territories
  • Develop an ongoing understanding of clients’ business, campaign and operational objectives, both on a region-specific and global level. Drive internal communications and collaboration to work towards these goals
  • Manage and develop strategic marketing plans aligned with new releases, touring activity, anniversaries, and key cultural moments across the wider catalog.
  • Utilize the catalog to drive audience growth and broaden reach, using data-led strategies and tools like Spotify Discovery Mode to accelerate audience acquisition and discovery
  • Work with FUGA’s worldwide teams to coordinate global marketing campaigns for label and artist projects, including managing campaign logistics, timelines and assets. Collate key results and evaluative feedback
  • Provide proactive insight on catalog marketing and audience growth opportunities, advising both clients and internal colleagues on campaign strategy and best practices
  • Work collaboratively to create strategies for growth of FUGA’s market share and client base across the Catalog genre including being involved with pitching to potential clients
  • Develop and maintain relationships with key players in the catalog genre, including DSP’s, Media, Promoters, Agents and the like
  • Be a contributing member of FUGA’s community, leveraging and growing your industry network, and representing us at industry events as required.

Requirements

  • 3-5 years of experience working within a label, artist management or music distribution company, with a particular focus on marketing to audiences with an affinity for catalog
  • Passionate and knowledgeable about catalog music
  • Excellent client service and relationship-building capability – always with a professional and confident demeanor
  • A strong understanding of digital marketing strategies, and experience in coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns
  • A solid network of industry-specific connections, including key contacts at digital music services
  • Broad knowledge of the digital landscape and consumer trends
  • Experience with working across different time zones, and communicating across multiple organizational levels
  • Ability to work creatively and collaboratively
  • Exceptional written and verbal communication skills that illustrate organization and attention to detail

Benefits

  • medical, dental, and vision
  • life insurance
  • 401(k) match
  • generous paid time off
FUGA logo

FUGA

4.0 Glassdoor

The world’s leading B2B distributor. Forward-thinking music distribution and marketing services. Industry-leading technology.As part of Downtown, FUGA is now proudly part of Virgin Music Group.

Founded in 2006
Amsterdam, North Holland, NLD
290 employees (77 in marketing)
76% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
78.3K
Traffic Source Mix
Search
46%
Direct
35.7%
Referral
8.3%
Social
9.4%
Paid
0.5%

Headcount Trend

Current headcount: ~290

Marketing Team

Marketing Team Size
58 (20% of company)

Funding

Total Funding
$7M
Last Raise
$7M
Series Unknown, 9 years ago

Funding History

  • Oct 2017
    Series Unknown • $7M
  • Apr 2011
    Series Unknown

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