Responsibilities

• This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc).
• This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment.
• This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns.
• They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.
• Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
• Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
• Collaborate with cross-functional teams and serve as an advocate for the small business customer
• Track campaign and segment spend, share and engagement metrics
• Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
• Partner with portfolio product teams to bring to market new features and benefits
• Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
• Ensure brand messaging and visual identity are consistent across all marketing materials and channels
• Utilize market research and data insights to inform and enhance marketing strategies
• Present results and updates to senior leaders in the organization