Marketing Strategy Lead at JPMorgan Chase & Co. | New York City, NY | $109K/yr – $190K/yr

JPMorgan Chase & Co.

Marketing Strategy Lead

New York City, NY (On-site)

$109K/yr – $190K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize a card lending marketing program with data driven, lifecycle aware personalization and multi channel growth.

Portfolio ownership across balance transfer, pricing and credit line management to drive growth.
Multi channel journeys and triggered messaging using propensity and transactional data to improve engagement and utilization.
Cross functional leadership and KPI driven optimization with a test and learn cadence to influence senior stakeholders.

Job Description

Responsibilities

Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing
Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth
Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging
Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle
Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale
Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact
Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation
Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities
Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy
Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth

Requirements

7+ years of experience in marketing strategy, lifecycle marketing, or customer engagement, preferably within financial services
Proven experience developing and executing integrated, multi-channel marketing strategies
Strong analytical mindset with the ability to translate data and insights into actionable strategies
Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders
Experience managing multiple workstreams in a fast-paced, highly matrixed environment
Strong communication and storytelling skills, with experience presenting to senior leadership
Track record of driving measurable business results through marketing initiatives
Prior people management experience, with the ability to coach and develop talent

Preferred