Responsibilities

• Lead the LOB marketing strategy of the organization, ensuring growth and meeting the organization's business goals.
• Guide, nurture and support the consumer marketing team staff to encourage impactful and innovative marketing concepts and solutions for our LOB partners.
• Collaborate with the content, channels and analytics teams to plan, develop and produce best in class marketing activities.
• Liaise with the Bank's business units to understand and fulfill the different business needs.
• Establish a framework to deliver profitable growth with the intent to persuade, educate, and enhance understanding across the lines of business.
• Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
• Stay up to date with industry trends and best practices and use this knowledge to inspire and guide the team.
• Monitor and analyze market trends in collaboration with the team(s) to identify opportunities and programs to reach our audiences.
• Develop marketing and advertising strategies that align with business goals, drives customer acquisition, and creates positive word of mouth.
• Establish and maintain strong relationships with the strategic partnerships team to recommend marketing opportunities.

Requirements

• Strong organizational, planning and project management skills.
• Strong multi-tasking skills and ability to lead team in a fast-paced environment and help prioritize assignments.
• Strong problem resolution skills.
• A self-motivated, energetic, and self-directed learner with high intellectual curiosity.
• High-powered interpersonal, collaboration and communication skills.
• Strong facilitation and influencing skills.
• Ability to present in front of groups or on video.
• Strong attention to detail.
• An advisor-centric mindset that maintains an unyielding focus on the end user experience, capturing user attention and fulfilling intended audience needs.
• Able to work at both strategic and tactical levels, generate innovative ideas and managing a team through execution.