Marketing Strategy & Integration Manager

Chesapeake, VA (On-site)

$96K/yr – $119K/yrManager8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-channel marketing strategy and paid media investment in North America, turning strategy into integrated campaigns with a tight budgeting and performance framework.

  • Strategy to execution: translate priorities into integrated activation plans across social, web, PR, paid media, dealer, and events.
  • Budgeting and governance: own annual budget process, channel mix, and ROI expectations to maximize impact.
  • Cross-functional rhythm: lead weekly, monthly, and quarterly reviews with marketing and business stakeholders and adjust plans as market needs shift.

Job Description

Responsibilities

  • Lead development of the annual marketing strategy, integrated marketing plan, and investment roadmap, ensuring alignment with business objectives and growth priorities
  • Partner with marketing and business stakeholders to translate strategic priorities into actionable marketing initiatives and plans
  • Own the annual marketing budgeting and investment planning process, ensuring resources are allocated to the highest-priority business and marketing objectives
  • Support identification of growth opportunities and strategic marketing activities
  • Monitor progress against plans and recommend adjustments as business needs evolve
  • Own the marketing operating rhythm, including weekly, monthly, and quarterly planning and performance reviews with marketing and business stakeholders
  • Track marketing initiatives, campaigns, and strategic priorities against agreed plans, objectives, and performance targets Identify risks, gaps, and resourcing trade-offs early
  • Identify risks, gaps, dependencies, and resource constraints early, recommending solutions and course corrections
  • Facilitate prioritization across the marketing team to ensure focus on the highest-impact initiatives and business objectives
  • Guide prioritization across the team to focus on highest-impact initiatives

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Public Relations, Communications, or related field required; MBA or master’s degree a plus
  • Minimum 8 years of progressive experience across multiple marketing functions (e.g. dealer networks, communications, advertising, events & exhibition management, digital marketing, public relations, sales or account management/support or similar marketing functions)
  • Minimum 5 of the 8+ years of experience in a global equipment manufacturer of commercial or industrial equipment manufacturer (e.g. OEM of marine engines, power generation engines, agricultural equipment, forestry, data center, B2B or similar)
  • Experience working within a dealer network from the OEM perspective
  • Demonstrated experience developing data-driven marketing strategies
  • Proven business acumen and the ability to analyze and find meaning in data
  • Experience presenting recommendations to senior leadership and influencing senior stakeholders to drive cross-functional alignment
  • Expert interpersonal communication skills and presentation skills in both US and global contexts
  • Work experience using Microsoft 365: Outlook, Teams, Word, PowerPoint, Excel, SharePoint, Co-Pilot
  • Work experience using social & digital Platforms and associated marketing tools (e.g. marketing automation, analytics platforms, CRM, etc.)
  • Ability to read, write, understand, and speak English. Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Preferred

  • MBA or master’s degree a plus
  • Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Benefits

  • Competitive medical, dental and vision insurance.
  • Generous paid time off.
  • Competitive matching retirement savings plans.
  • Working environment where your safety, health and wellbeing come first.
  • Focus on professional and personal development through Volvo Group University.
  • Programs that make today’s challenging reality of combining work and personal life easier.
Volvo Penta logo

Volvo Penta

We're passionate about making the world move. Since 1907, our engines and power systems have driven the machines behind everything from the smallest of adventures to the most critical missions. From the open seas to construction sites, from farmlands to harbors – that’s where you’ll find us. But being there isn’t enough. It’s how we collaborate with our customers and partners to deliver an optimal experience that sets us apart. That's the essence of "Powered by Volvo Penta" – this is our way of saying that no matter the challenge, our innovative spirit, solutions and expertise are with you, every step of the way. Moving further, together – always. Volvo Penta. Made to move you.

Founded in 1907
Gothenburg, Västra Götaland County, SWE
2.3K employees (35 in marketing)

Traffic Signals

Monthly Visitors
163.9K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
43.4%
Direct
42.4%
Referral
12%
Social
0.6%
Paid
1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
35 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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