Marketing Strategy & Digital Communications Manager at SPRINGS Creative | Rock Hill, SC

SPRINGS Creative

Marketing Strategy & Digital Communications Manager

Rock Hill, SC (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing for an integrated, brand-led program across email, social, and content, coordinating cross-functional initiatives and owning multi-channel strategy.

Own end-to-end email marketing program including lifecycle journeys and testing.
Must-have: 2–4 years in ecommerce marketing or integrated marketing with multi-channel ownership.
Standout: Experience shaping brand voice and content across email and social at scale.

Job Description

Responsibilities

Develop and maintain an integrated digital marketing strategy and annual roadmap aligned to brand priorities, launches, and segment needs.
Lead planning for campaigns, product stories, promotions, and content themes across email, social, and digital channels.
Coordinate cross-functional inputs and ensure timely alignment, resourcing, and delivery of marketing initiatives.
Oversee brand voice and digital communication across email, social, and supporting channels.
Partner with Creative Director and leads on briefing, messaging direction, and visual standards to maintain cohesive brand experience.
Translate brand narratives, product benefits, and market insights into compelling consumer-facing content.
Lead social media strategy across Instagram, Pinterest, TikTok, Facebook, LinkedIn; manage content development, publishing, scheduling, community engagement, channel growth.
Identify trends, competitor activity, and audience insights to inform content direction; monitor and optimize performance for reach, engagement, conversions.
Own end-to-end email marketing program, including lifecycle journeys, campaign planning, segmentation, deliverability; ensure mobile-first accessible designs; conduct A/B testing and optimize.
Work with segment leaders to align marketing initiatives for Retail, DTC/Online, Residential Designers, Contract/Commercial/Hospitality Designers, Furniture Brands.

Requirements

2–4 years in ecommerce marketing, communications, or integrated marketing roles.
Experience owning multi-channel strategies and marketing calendars.
Strong copywriting, brand storytelling, and editorial judgement.
Proficiency with email platforms, social schedulers, UTMs, and analytics tools.
Highly organized, detail-oriented, and comfortable managing multiple priorities in a hybrid setting.

Nice To Have

Experience in home, interiors, textiles, or design industries.
Familiarity with trade/designer workflows and sample/spec cycles.
Shopify experience and basic understanding of Shopify <> partner platforms.
Basic design competency (Canva/Adobe) and light HTML for email polishing.

SPRINGS Creative

Springs Creative Products Group is an independently owned and operated textile and creative service business with a history that began nearly 40 years ago. Springs Creative has been a leading supplier of retail fabrics, finished products, packaged crafts and specialty fabrics to retailers and manufacturers throughout North America, Canada, Asia, Australia, and the Middle East. For more information, please visit our website: www.SpringsCreative.com.

Founded in 2007

Rock Hill, South Carolina, USA

122 employees (33 in marketing)

www.springscreative.com