Responsibilities

• Develops organization?s marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practices. Develops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities. Ensures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectives.
• Manages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budget.
• Leads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investment. Solicits and incorporates feedback from leaders and subject matter experts to design successful programs.
• Establishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levels. Works with key leaders at the system and entity level to identify opportunities, issues and challenges; and develops strategic solutions and action plans.
• Identifies opportunities for coordination and alignment within the organization. Serves as a catalyst of knowledge sharing, keeping department and system leaders apprised of all pertinent line intelligence and strategic initiatives in the market area.
• Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategies.
• Works with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tactics. Seeks new and innovative methods of driving business results with focus on measurement and outcomes.
• Stays abreast of industry marketing approaches, competitive issues and positioning of product lines and/or system by competitors, financial and payor mix and all other relevant data related to creating product line and or system brand initiative success.
• DEVELOPMENT OF CREATIVE ASSETS & BRAND MANAGEMENT: Serves as a champion for the brand in deploying product line and system brand marketing approaches.
• Engages appropriate partners and vendors for the purpose of creative asset development, providing clear, accurate and relevant direction and input to enable strong results and on-brand assets, employs best practices and follows all protocols for creative asset development established by Brand Experience division.
• Obtains and retains legal, clinical and product line approvals for creative assets.
• Ensures brand standards and graphic identity is upheld in all product line initiatives.
• Develops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goals. Places strong emphasis on content development for pull-through in email, direct mail, digital and social strategies. Uplifts brand through creative work and deployment.
• PROJECT MANAGEMENT & RESULTS REPORTING: Serves as project manager for marketing automation campaigns and strategies.
• Identifies key metrics aligned with marketing automation strategies designed to drive business results.
• Consistently shares updates with key contacts and seeks to keep all parties informed of progress.
• Meets deadlines while juggling multiple priorities and projects.
• Measures and shares results of marketing approaches, working to ensure strong ROI and successful outcomes for product line, physician practice and/or brand efforts.
• Monitors spend relative to budget and shares consistent updates.
• Monitor and report results for marketing activities.

Requirements

• Education: Bachelor’s Degree Req
• Experience: 5 Years Experience in marketing, advertising or related field. Must have a proven track record of driving business results. Req

Preferred

• Experience supporting ambulatory, virtual care, retail healthcare, or other consumer-facing access channels, with demonstrated success driving demand, access, or growth.
• Experience developing and leading marketing strategies for behavioral health, mental health, or substance use services, or closely related care models, within a regulated environment.
• Experience developing integrated product line or service line marketing strategies, including multi-touch, multi-channel consumer journeys across digital and traditional channels.
• Strong understanding of consumer decision-making and access behaviors in healthcare, including digital entry points, referral dynamics, and barriers to care.
• Strong analytical skills, with the ability to use performance data, market insights, and ROI measurement to inform strategy and optimize outcomes.
• Experience applying marketing technology, digital platforms, and emerging tools (including AI-enabled solutions) to improve efficiency, relevance, and scalability of marketing efforts.
• Foundation in SEO strategy and digital performance optimization.
• Demonstrated ability to partner effectively with physician leaders, clinical stakeholders, and senior executives to influence strategy and drive alignment.
• Ability to prioritize and make decisions related to resource allocation based on best practices and experience.

Benefits