Marketing Strategist – Research Commercialization & Event Support at Penn State University | University Park, IL

Penn State University

Marketing Strategist – Research Commercialization & Event Support

University Park, IL (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

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Job Summary

Drive Penn State’s research-commercialization marketing and event execution as a part-time strategist.

Own marketing collateral and digital content for commercialization goals.
Must-have: translate technical content into market-facing messages.
Standout: plan and support commercialization-focused events and roadmap tracking.

Job Description

Responsibilities

Strategic marketing for research commercialization :
Promote Penn State's intellectual property and research innovations to external audiences (industry, investors, economic development partners).
Develop marketing collateral and digital content tailored to commercialization goals.
Work with the Office of Technology Transfer unit to translate technical content into compelling marketing narratives.
Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
Event planning and coordination :
Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
Coordinate with internal and external stakeholders to manage invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
Contribute to the development of event-related marketing assets and promotions (emails, landing pages, social content).
Support for the Commercialization Roadmap :
Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
Analytics and reporting :
Analyze marketing and engagement metrics to refine campaigns and event strategies.
Report outcomes related to lead generation, partner engagement, and IP interest.

Requirements

Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
Demonstrated ability to translate complex or technical information into compelling, market-facing messages.
Familiarity with CRM tools (HubSpot preferred) and event management platforms.
Experience planning and executing professional events (virtual or in-person).
Strong project management, writing, and stakeholder engagement skills.
Must be a U.S. Citizen.

Preferred

Experience in a university or research-intensive organization.
Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu