Marketing Strategist

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead integrated marketing strategies for Piedmont Healthcare entities to drive growth and strengthen brand awareness across hospitals, service lines, programs, and physician groups.

  • Own CRM-driven marketing programs across Piedmont entities.
  • Must-have: 5+ years in marketing or public relations.
  • Standout: Healthcare marketing strategy experience and cross-functional impact.

Job Description

Responsibilities

  • Develop and manage the execution of business-to-consumer and business-to-business marketing strategies and efforts, using CRM, data and other resources, to drive business growth and enhance brand awareness for all assigned Piedmont Healthcare entities; which includes overall system, affiliated hospitals, service lines, programs, and physician group.
  • Works with operational leaders to identify and achieve priorities, goals and objectives for the organization.

Requirements

  • Bachelors Degree in Marketing, Public Relations, Communications or a closely related field is Required
  • 5 years of progressively responsible work experience in marketing and public relations Required
  • Licenses and Certifications - None Required

Nice To Have

  • Marketing, marketing communications or public relations experience in healthcare, physician marketing or a closely related field is Preferred

Benefits

  • Our wellness programs and comprehensive total benefits and rewards meet your needs today and help you plan for the future.
  • schedule flexibility that frees you to live for what matters both in and outside of work.
Piedmont logo

Piedmont

Piedmont is empowering Georgians by changing health care. We continue to fuel Georgia’s growth through safe, cost-effective, high-quality care close to home through an integrated health care system that provides a hassle-free, unified experience. We are a private, not-for-profit organization with more than 12,000 donors annually that for centuries has sought to make a positive difference in every life we touch in the communities we serve. Across our 2,171 physical locations we care for more than 4.5 million patients and serve communities that comprise 85 percent of Georgia’s population. This includes 27 hospitals, 113 immediate care locations, 1,875 Piedmont Clinic physician practices and more than 3,600 Piedmont Clinic members. Our patients conveniently engage with Piedmont online, as they scheduled more than 560,000 online appointments and over 120,000 virtual visits. With more than 47,000 care givers we are the largest Georgia-based private employer of Georgians, who all came for the job, but stayed for the people. In 2024 and 2023, Piedmont has earned recognition from Newsweek as one of America’s Greatest Workplaces for Diversity and also as one of America's Greatest Workplaces for Women. In 2022, Forbes ranked Piedmont on its list of the Best Large Employers in the United States. Piedmont provided more than $607 million in community impact in Fiscal Year 2024. For more information, or booking your next appointment, visit piedmont.org.

Founded in 1905
Atlanta, Georgia, USA
18K employees (155 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$216.4K
Traffic Source Mix
Search
38.6%
Direct
56.8%
Referral
3.7%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~18.5K

Marketing Team

Marketing Team Size
104 (1% of company)

Recent News