Responsibilities

• Strategic Leadership: Define and lead enterprise-wide marketing strategies that align with business objectives, drive growth, and elevate Vanguard’s brand positioning.
• Thought Leadership Development: Build and execute a scalable thought leadership strategy and content development ecosystem that positions Vanguard as a trusted authority across key client segments.
• Cross-Functional Collaboration: Partner with senior leaders, product marketing, communications, and business units to ensure enterprise initiatives are seamlessly integrated into broader marketing efforts.
• Strategic Oversight: Direct the organization to execute multi-channel campaigns (web, email, social, events, webinars) that deliver measurable impact and resonate with target audiences.
• Insight-Driven Planning: Leverage industry trends, competitive intelligence, and consumer insights to inform strategic planning and content development.
• Performance Measurement: Develop and own a robust measurement framework to evaluate marketing effectiveness, track KPIs, and optimize performance.
• Risk & Compliance Oversight: Ensure all marketing activities meet compliance, legal, and audit standards, maintaining rigorous controls and governance.
• Executive Communication: Craft high-impact materials and presentations that articulate marketing strategy, performance, and value to senior stakeholders.
• Team Leadership & Mentorship: Provide strategic guidance and mentorship to junior team members, fostering a culture of excellence, collaboration, and continuous learning.