Responsibilities

• Develop and execute marketing strategies that increase brand awareness, customer engagement, and business growth.
• Plan and manage digital marketing initiatives, including email marketing, content marketing, social media, and paid advertising.
• Conduct market, customer, and competitor research to identify trends and opportunities.
• Monitor campaign performance and prepare reports on key marketing metrics.
• Analyze campaign results and recommend improvements based on performance data.
• Collaborate with departments across the organization to ensure consistent messaging and alignment with business goals.
• Support the development of content for websites, blogs, email campaigns, social media, presentations, and print materials.
• Coordinate with vendors, designers, web developers, and other external partners as needed.
• Implement and maintain marketing automation, customer relationship management, and campaign-tracking tools.
• Assist with branding, events, community outreach, trade shows, and promotional initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Three or more years of experience in marketing, digital marketing, communications, or a related role.
• Experience developing and executing digital marketing campaigns.
• Strong understanding of email marketing, content strategy, social media, and paid advertising.
• Experience using analytics to measure campaign performance and guide decision-making.
• Familiarity with marketing automation platforms, CRM systems, and content management tools.
• Working knowledge of website content, search engine optimization, and basic HTML preferred.
• Experience coordinating print advertising and promotional materials.
• Strong written and verbal communication skills.
• Strong project-management, organizational, and problem-solving abilities.