Marketing Specialist/Community Liaison at Stoddard Baptist Global Care | District of Columbia, USA | $85K/yr – $91K/yr

Stoddard Baptist Global Care

Marketing Specialist/Community Liaison

District of Columbia, USA (Unknown)

$85K/yr – $91K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own education and outreach for Stoddard entities: lead program planning, referral-network building, and education-material creation with data-driven marketing mindset.

Growth via education events and community programs to raise referral volume and awareness.
Referral relations: partner with discharge planners, physicians, and managed care to accelerate admissions and referrals.
Content and campaigns: develop brochures, scripts, and advertising materials, and oversee market research to guide positioning.

Job Description

Responsibilities

Promote a positive image of Stoddard entities through effective planning of programs, educational presentations, community events, and other opportunities to promote Stoddard facilities.
Develop and implement referral relations programs with hospital discharge planners and case managers, physicians, and managed care organizations.
Utilize sales techniques such as cold calling and contact planning.
Coordinate the creation and dissemination of education materials such as brochures and other materials deemed necessary for marketing Stoddard entities.
Assist management with the development of advertising materials and communication media to effectively symbolize the services and products of Stoddard to customers.
Participate in developing marketing materials such as video scripts and advertising layouts and presenting to manager for approval and review.
Manage layouts and design communications such as presentations, newsletters, event support materials, research papers, and brochures.
Conduct and plan market research activities to include surveys, analysis of syndicated materials, focus groups, conjoint analysis situational modeling, and recommends proactive plans based on data analysis.
Increase the growth of market share by utilizing techniques such as cold calling and contact planning, monitoring activities through call logs.
Ensures data that is entered into the Common Working File is accurate with focus on the resident’s face sheets.

Requirements
Bachelor’s Degree in Advertising, Journalism or Communications, or related experience.
Bachelor’s Degree in area of specialization relevant field.
Graduates interested in Journalism
Minimum of two years of experience in a similar position in a hospital or long term care facility.
Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
Should exhibit great creativity and resourcefulness.
Able to take calculated and bold initiatives to meet the expectations of clients effectively.
Should have excellent effective communication skills.
Should be able to communicate the insight and ideas effectively.
Should have equally effective people skills to deal with clients.
Self-confident and outgoing personality.
Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
Ability to listen to intended details attentively.
Must be supportive of team.
Must be flexible and responsible for assignment.
Willing to travel extensively.
Working knowledge of communications using social media.