Marketing Specialist at ZERO TO THREE | USA | $65K/yr – $75K/yr

Marketing Specialist

USA (Remote)

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Own and execute marketing content and campaigns for ZERO TO THREE, spanning website, email, and paid media with data-driven optimization.

Lead omnichannel content and dynamic email campaigns tied to membership, events, and retention.
Must-have: 5+ years in integrated marketing with marketing automation (Salesforce/HubSpot/Marketing Cloud) and proven results.
Standout: Cross-functional collaboration with marketing and communications, plus occasional travel for events.

Job Description

Responsibilities

Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
Serve as primary point of contact for related vendors and agencies as needed
Proactively stay abreast of trends to inform future growth strategies and opportunities
Be able to travel 2-3 times per year for events, retreats and in-person meetings

ZERO TO THREE

4.0 Glassdoor

ZERO TO THREE is a national nonprofit organization that informs, trains and supports professionals, policymakers and parents in their efforts to improve the lives of infants and toddlers. Neuroscientists have documented that our earliest days, weeks and months of life are a period of unparalleled growth when trillions of brain cell connections are made. Research and clinical experience also demonstrate that health and development are directly influenced by the quality of care and experiences a child has with his parents and other adults. That is why at ZERO TO THREE our mission is to ensure all babies and toddlers have a strong start in life. We know that as babies, the way we are held, talked to and cared for teaches us about who we are and how we are valued. This profoundly shapes who we will become. Early experiences set a course for a lifelong process of discovery about ourselves and the world around us. Simply put, early experiences matter. We encourage you to learn more about very young children, early development and the work of ZERO TO THREE by exploring our site.Explore opportunities at zerotothree.org/careers

Founded in 1977

Washington, District of Columbia, USA

430 employees (43 in marketing)

zerotothree.org

74% recommend to a friend

82% CEO approval