Marketing Specialist

Charleston, WV (Unknown)

$40K/yr – $45K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and drive integrated marketing and communications initiatives, from creative concepts and collateral to digital campaigns, social media, events, and analytics, coordinating with development, partners, and internal teams.

  • Lead messaging, branding, and cross-channel campaigns
  • Coordinate with external agencies and internal stakeholders
  • Track KPIs and reporting to inform strategy

Job Description

Responsibilities

  • Collaborate with the Director of Development and creative agency resource partners to develop effective messaging, promotions, and collateral to reach and impact key community segments, prospects, donors, board, members, volunteers, etc.
  • Brainstorm and develop ideas for creative marketing campaigns and present recommendations aligned with marketing and development goals.
  • Execute assigned tasks in collateral design, production, promotional projects, and association events.
  • Maintain cross-functional relationships with staff and internal departments to keep community messaging up to date regarding programs and services.
  • Management of scheduling and execution of digital and printed campaigns, direct mail, emails, e-newsletters, newsletters, and other collateral.
  • Review and proofread written communication deliverables for spelling, grammar, factual accuracy, impact, and appropriate branding voice.
  • Curate social media marketing, videography, schedules, materials; photos, graphics, logos, videos, etc.
  • Copywriting responsibilities are assigned as needed.
  • Provide social media copywriting and graphic design support for marketing and communications.
  • Monitor social media pages for accuracy and branding while maintaining relationships with local and national partner pages.

Requirements

  • Bachelor’s degree in communications, journalism, marketing, graphic design, or digital media. Equivalent combination of education and experience considered.
  • 2-4 years of professional work experience in writing, design, production, and execution of marketing collateral, campaigns, and strategies.
  • Proven experience as a marketing coordinator or similar role.
  • Demonstrate proficiency with creative desktop and web-based software, such as Canva.
  • Experience with marketing elements and market research methods, SEO/social media engagement, digital marketing trends, and design principles.
  • Working knowledge of CRM operations, analytics programs, and organizational reporting, such as SEO/social media.
  • Sharp attention to detail and organizational skills.
  • Excellent time management skills with the ability to coordinate multiple projects simultaneously.
  • Self-directed, prioritized, problem solver, and can exercise sound judgment.
  • Manage confidential information with diplomacy and tact.

Salaries

Posted range

$40K/yr – $45K/yr

Taken straight from the job posting.

See all YWCA Charleston salaries

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Marketing Specialist

YWCA Charleston · Charleston, WV · Unknown