Responsibilities

• Campaign Execution & Program Support.
• Execute integrated, omni-channel marketing campaign.
• Coordinate campaign timelines, creative assets, and channel execution across email, web, social, paid media, and in-center experiences.
• Support key seasonal and enrollment cycles (e.g., New Year wellness, summer camp, back-to-school programming).
• Ensure consistent execution aligned with brand standards and organizational priorities.
• Content Development & Storytelling.
• Translate program offerings into clear, compelling messaging that resonates with both individuals seeking well-being and families seeking connection and growth.
• Capture and elevate stories that showcase impact.
• Maintain a consistent, warm, and community-centered brand voice.
• Journey Optimization
• Help optimize the full user journey—from awareness and consideration to registration and ongoing engagement.
• Align messaging and channel strategies to meet audiences where they are with relevant, timely communication.
• Performance Tracking & Optimization
• Work with the digital team to monitor and report on campaign performance, including engagement, lead generation, conversions, and program registrations.
• Provide insights to improve campaign effectiveness and inform future planning.
• Support CRM data integrity, list management, and tracking of key marketing funnels.
• Cross-Functional Collaboration
• Partner with program leaders across wellness, youth development, and community initiatives to align marketing support with program goals.
• Act as a bridge between marketing and business line teams to ensure accurate, timely, and effective communication.
• Support internal alignment by sharing campaign plans, updates, and results with key stakeholders.