Marketing Specialist at Wolters Kluwer | Kennesaw, GA | $57K/yr – $98K/yr

Wolters Kluwer

Marketing Specialist

Kennesaw, GA (Hybrid)

$57K/yr – $98K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end event marketing campaigns and content development for demand-gen programs that center on flagship events and partner programs.

Must-have: 3–5 years in marketing, campaign execution, or content development.
Standout: Experience owning multi-channel event campaigns and coordinating cross-team delivery.
Standout: Proven ability to translate webinars, interviews, and long-form content into practical campaign assets.

Job Description

Responsibilities

Own end-to-end execution of event marketing campaigns, including CCH Connections (flagship event), CCH Innovations (prospecting event), and additional event programs (e.g., GetWise, ATX Virtual Conference).
Build and execute campaign elements such as email marketing programs, landing pages and registration flows, and supporting promotional content.
Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives.
Build and update campaign-related web pages using established templates and standards as part of campaign execution.
Transform internal content into usable marketing assets, including webinars, interviews, and long-form content with audience-relevant messaging.
Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging.
Ensure content is practical, deployable, and aligned to campaign needs.
Support campaign execution by developing and refining content across email, web, and other channels.

Requirements

3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience).
Experience executing marketing campaigns across email, web, or digital channels.
Strong writing and editing skills, with the ability to adapt messaging for different formats.
Ability to manage multiple priorities and execute with a high degree of ownership.
Comfortable working with content sources such as webinars, interviews, or long-form materials.

Preferred

Experience using marketing tools or CMS platforms is a plus.

Benefits

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002

Alphen aan den Rijn, South Holland, NLD

23K employees (3,473 in marketing)

www.wolterskluwer.com