Responsibilities

• Monitor market trends, customer needs, and competitive activity to provide actionable market intelligence and identify growth opportunities within key industrial and energy sectors.
• Support the development of strategic market positioning and value propositions that clearly communicate Electric Machinery’s technical strengths, capabilities, and services.
• Collaborate closely with Sales to support target account strategies and market development initiatives.
• Track and report on marketing activities, providing analytics, insights, and recommendations to improve effectiveness and ROI.
• Coordinate with internal teams, agencies, and external partners to execute marketing initiatives effectively.
• Support product and portfolio marketing initiatives by translating complex technical features into clear customer benefits and positioning messages
• Develop and maintain value propositions aligned with market and customer needs
• Create, organize, and maintain technical documentation, ensuring consistency in formatting, clarity, and visual quality
• Develop customer-focused content such as case studies, project references, application examples, and success stories
• Support Sales by developing and maintaining marketing and sales enablement materials, including presentations, brochures, sales sheets, technical visuals, case studies, and proposal-ready graphics