Responsibilities

• Reporting to the Marketing Manager, the Marketing Specialist develops and manages content, publicity, internal/external communication, and media relations.
• They assist with social media support and marketing programs, and SEO to support the credit union's brand.
• This role is ideal for someone who enjoys design, editing, problem solving, and possesses both written and verbal communication skills
• Coordinate social media with Facebook, X, YouTube, Pinterest, Instagram, blogging, and more as strategically needed
• Plan, write, post, design, and integrate content and images that build credit union engagement, brand awareness, and brand equity
• Utilize HubSpot to develop, implement, and optimize marketing campaigns, ensuring alignment with overall business objectives and enhancing member engagement through the CRM, emails, workflows, and sequences
• Develop, write, and publish external communications (quarterly newsletter, brochures, manuals policies, blog, website pages, landing pages, advertorial content, etc.)
• Assist in planning photography, video capture, and production direction for the brand, products/services, training, testimonials, and other video content for the website and social media
• Plan content from other credit union functional personnel to produce video content for publishing
• Assist in the promotion and implementation of credit union products and services

Requirements

• 3-5 years of related experience in digital media, graphic design, marketing, or a similar field
• A bachelor’s degree in marketing, advertising, public relations, or a related degree is preferred, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree is also preferred
• Strong interpersonal skills
• Ability to communicate with other departments, members, and volunteers
• Ability to think and write creatively
• Self-motivated
• Strong oral and written communication skills
• Ability to present credit union products and services in a positive manner
• Knowledge of Social Media Marketing; ability to use Facebook, X, Instagram, Pinterest, LinkedIn, and YouTube
• Fluency in Adobe Creative Suite applications: Photoshop, Illustrator, Premiere Pro, and InDesign

Benefits

• Competitive pay: Starting pay is $30.00/hour+ depending on experience
• Medical, Dental, and Vision Insurance with HSA
• Free Life, AD&D, and Long-Term Disability Insurance
• PTO
• Medical Leave
• 401(k) with 5% match
• 13 paid holidays per year, including your birthday!
• Free onsite gym for employees and household members
• Fully stocked break room
• Paid Costco/Sam's Club Membership