Responsibilities

• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Monitor campaign performance and utilize analytics, audience insights, and market data to evaluate effectiveness, optimize tactics, and inform future recommendations
• Manage multiple concurrent marketing initiatives, ensuring projects remain aligned with priorities, timelines, budgets, and available resources
• Serve as an advocate for university brand standards, marketing best practices, audience-centered communication, and data-informed decision making
• Educate and advise campus partners on marketing strategy, audience engagement, content development, and effective use of communication channels
• Participate in university-wide planning efforts and collaborate with campus partners to identify opportunities that strengthen enrollment, student success, alumni engagement, fundraising, and institutional reputation
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Requirements

• A bachelor’s degree from an accredited institution in marketing, communications, public relations, journalism, business, or a related field.
• Demonstrated experience developing and executing integrated marketing plans and campaigns.
• Experience managing multiple projects and priorities while working with diverse stakeholders.
• Demonstrated ability to translate organizational goals into strategic marketing recommendations and actionable plans.
• Strong writing, editing, and communication skills across multiple channels and audiences.
• Experience using marketing analytics and performance data to evaluate results and inform decision making.
• Ability to build collaborative relationships, provide strategic consultation, and influence outcomes across a complex organization.
• Ability to think strategically while also managing day-to-day execution and project delivery.

Preferred

• Experience in higher education marketing, enrollment marketing, or mission-driven organizations.
• Experience leading marketing planning processes with internal clients or stakeholders.
• Experience developing audience segmentation and marketing strategies.
• Experience with digital advertising, CRM platforms, marketing automation, and campaign measurement.
• Experience with web analytics, SEO, and conversion optimization.
• Experience working in a decentralized or matrixed organization.
• Experience managing agency or vendor relationships.IMC Department Competencies (competencies required of all staff)
• Demonstrated commitment to diversity, equity, inclusion, and belonging.