Marketing Specialist

Yarmouth, ME (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 months ago

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Job Summary

Drive integrated, multi-channel marketing programs to generate demand and engage audiences for Tyler Technologies.

  • Own planning and execution of integrated, multi-channel campaigns across email, web, social, and content.
  • Must-have: 3+ years in B2B or B2G marketing with proven multi-channel program delivery.
  • Standout: strong storytelling to translate complex topics into clear, audience-focused messaging.

Job Description

Responsibilities
  • Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
  • Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
  • Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
  • Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
  • Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences.
  • Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
  • Develop a strong understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy and positioning.
  • Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations
Tyler Technologies logo

Tyler Technologies

3.8 Glassdoor

Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients gain actionable insights into opportunities and solutions for their communities. Tyler has more than 40,000 successful installations across nearly 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.

Founded in 1966
Plano, Texas, USA
7.7K employees
73% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
690.2K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
10.9%
Direct
41.6%
Referral
11.2%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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