Responsibilities

• Confer with lottery industry professionals, retailers, vendors, and associated organizations to obtain information and market intelligence.
• Gather, analyze, and interpret sales and market data to identify trends and opportunities.
• Assist in the development and implementation of marketing, advertising, and merchandising programs designed to increase lottery sales and player engagement.
• Plan, coordinate, conduct, and oversee presentations, demonstrations, promotional events, and outreach activities for retailers, industry representatives, and consumers.
• Monitor sales performance and prepare market analysis reports to evaluate the effectiveness of marketing initiatives.
• Collect and analyze market condition data related to department-sponsored programs, projects, and policies, and recommend modifications or improvements.
• Develop, publish, and monitor social media content; respond to player inquiries and comments in a professional and timely manner.
• Prepare written reports, correspondence, and project updates to communicate program status, results, and recommendations.
• Maintain effective working relationships with retailers, vendors, media representatives, and other stakeholders.
• The position will also work with the Lottery Games Manager during the game development process to provide input based on consumer demand.

Requirements

• A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or directly related field.

Benefits

• Benefits of working for the State of Maine:
• No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day.
• We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:
• - Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
• - Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($11,857.68-$13,950.24 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State.
• - Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%. Visit the Office of Employee Health and Wellness for more information about program requirements.
• - Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($365.28 annual value).
• - Retirement Plan – The State of Maine contributes 14.11 % of pay to the Maine Public Employees Retirement System ( MainePERS ), on behalf of the employee.
• - Gym Membership Reimbursement – Improve overall health with regular exercise and receive up to $40 per month to offset this expense.
• - Health and Dependent Care Flexible Spending Accounts – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.