Responsibilities

• Develop and execute the organic social media strategy across key platforms, including Instagram, TikTok, Facebook, X, Pinterest, YouTube, and LinkedIn.
• Manage the social content calendar, including ideation, copywriting, planning, scheduling, publishing, and community engagement.
• Create compelling social-first content, including both still imagery and short-form video, tailored to platform best practices and audience behaviors.
• Bring the brand voice to life through creative storytelling and culturally relevant content that drives engagement and brand affinity.
• Monitor social media conversations, mentions, and trends, identifying opportunities to engage with customers, influencers, creators, and brands in real time.
• Analyze social media performance metrics and provide actionable insights to optimize content strategy and improve business outcomes.
• Lead social-first campaign execution and collaborate with cross-functional teams to ensure integrated distribution across paid, owned, and earned channels.
• Manage influencer and creator partnerships from end to end, including sourcing, outreach, negotiation, briefing, content review, and performance tracking.
• Stay ahead of industry trends, platform updates, and emerging technologies to continuously evolve the brand's social media presence.

Requirements

• 3–5 years of experience in social media marketing, content creation, influencer marketing, or a related field.
• Deep understanding of major social media platforms, including Instagram, TikTok, Facebook, X, Pinterest, YouTube, and LinkedIn.
• Exceptional writing and storytelling skills with the ability to create engaging, platform-native content across formats.
• Proven ability to develop original content ideas independently and collaboratively.
• Strong understanding of social media analytics and performance measurement.
• Creative problem solver with the ability to navigate ambiguity and identify innovative solutions.
• Excellent organizational, communication, and project management skills.
• Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Benefits

• Our open floor plan allows for a creative, collaborative and fun environment.
• Additional perks like a generous employee discount, access to employee-only sales, café, masseuse, gym, fitness and yoga classes, basketball court, and more.