Marketing Specialist

Orlando, FL (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 days ago

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Job Summary

You will own the execution and coordination of paid media campaigns across SeaWorld properties, managing trafficking, asset quality assurance, and cross-functional collaboration to ensure on-brand, on-time campaigns.

  • Lead campaign launches with agencies and internal teams
  • Identify process improvements to boost efficiency
  • Ensure assets and timelines are aligned with brand standards

Job Description

Responsibilities

  • Campaign Execution: Support the Director of Media with the execution of paid media campaigns across SeaWorld Orlando, Aquatica Orlando, and Discovery Cove.
  • Prepare and maintain trafficking documentation and campaign tag charts for all paid media channels.
  • Coordinate campaign launches with external media buying agencies and internal stakeholders.
  • Assist with quality assurance of campaign assets, URLs, tracking parameters, creative rotations, and landing pages prior to launch.
  • Monitor campaign launch timelines and communicate project status to internal teams.
  • Cross-Functional Coordination: Partner with Creative Services, Integrated Marketing, Brand Managers, and Corporate Marketing teams to ensure all campaign assets are delivered accurately and on schedule.
  • Help maintain message mapping documents to ensure the correct offers, creative, and calls-to-action are running across paid media channels.
  • Communicate campaign updates, deadlines, and asset needs clearly with internal stakeholders.
  • Support cross-functional projects as needed to ensure successful campaign execution.
  • Operational Excellence: Ensure marketing materials comply with brand standards and legal guidelines.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
  • 1–3 years of marketing, advertising, media, or project coordination experience.
  • Strong organizational skills with the ability to manage multiple deadlines simultaneously.
  • Exceptional attention to detail and commitment to accuracy.
  • Excellent written and verbal communication skills.
  • Strong project management and time management abilities.
  • Experience working collaboratively across multiple teams.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Familiarity with Google Ads, Meta Ads Manager, CM360, or other digital advertising platforms is a plus.
  • Ability to thrive in a fast-paced environment while maintaining a positive, solutions-oriented attitude.

Preferred

  • Experience with paid media, digital marketing, or campaign trafficking is preferred.

Benefits

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
SeaWorld Parks & Entertainment logo

SeaWorld Parks & Entertainment

3.1 Glassdoor

SeaWorld Parks & EntertainmentTM is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We are one of the world’s foremost zoological organizations and a global leader in animal husbandry, behavioral management, veterinary care and animal welfare. We also rescue and rehabilitate marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® and Busch Gardens® rescue teams have helped more than 40,000 animals in need over the last 50+ years.We own or license a portfolio of recognized brands including SeaWorld®, Busch Gardens®, Sesame Place® and Sea Rescue®. Over our more than 50-year history, we have built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. Many of our parks showcase our one-of-a-kind zoological collection and all of our parks feature a diverse array of thrill and family rides, shows, educational demonstrations and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.We have also produced Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs that celebrate real & inspirational stories of rescue, rehabilitation and return to the wild by the animal rescue, animal care and veterinary teams at SeaWorld and Busch Gardens, in cooperation with our partners also committed to care for wildlife in need.

Founded in 1959
Orlando, Florida, USA
2.4K employees (329 in marketing)
38% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.1K
Traffic Source Mix
Search
29.9%
Direct
66.8%
Referral
2.6%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
174 (7% of company)
Median Career Experience
14.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
2

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